Key Cucine awared at the 2021 Fedrigoni Top Award
Attention to detail and continuous research for quality have led Key Cucine to achieve an important result: with great satisfaction, in fact, on Thursday July 1st at the brand new ADI Design Museum Compasso d’Oro in Milan, the company has been awarded the second prize at the 2021 Fedrigoni Top Award, the prestigious international contest promoted by the same brand – famous all over the world for paper and labels – to celebrate the best projects realized with their materials, real artistic expressions, as well as refined design tools.
Aimed at brands, designers, publishers, press operators and professionals, this competition, now in its 12th edition, has collected as many as 1.100 works from 32 countries, divided into different categories: publishing, corporate publishing, corporate identity, packaging, labels and three-dimensional works. A jury made by a team of design and communication experts has selected the best works within each category, based on such criteria as the originality of the graphic project, its functionality, execution accuracy and the appropriate use of Fedrigoni materials.
Placed among the 17 contest’s finalists, Key Cucine has won the second prize in the “corporate identity” category with its two “UNA ad UNA” books, born from the concept of Artemadesign, graphic by Catia Massaro, photography by Riccardo Urnato, Sergio Chimenti, Leo Torri and printed by Cortella Poligrafica. Much more than a catalogue, this work in two volumes, accurate in every detail, has been conceived to communicate at the best the company’s leading philosophy, that is to enhance each single project with unique personalizations, thanks in particular to an exclusive ability to best express the power of matter, with ambitious combinations of shapes and colours.
A prized reward and a nice milestone for Key Cucine, as we can read in the words of the two company owners, Giuliano and Renzo Sbabo: “A distinguishing characteristic of Key Cucine has always been the constant research in the materials, a dedication that is also expressed in the attention to the quality of our catalogues, important working and communication tools. This award makes us particularly proud today, as it is the demonstration that our commitment has been recognized and appreciated within an international artistic and technical context of the highest level”.